My Interview with Becca

Becca Grieb was one of my favorite professors when I studied for my post graduate certificate in integrated marketing communications at Conestoga College. She is a very successful business woman and educator who has expert knowledge of social media and public relations.

Since graduation, I have kept in touch with her through social media.  To me, she is an example of how to be successful in modern communications, and I asked her for an interview for my blog.  I am thrilled that she accepted. Here is our conversation:

1.background and education

I started working in communications in 2008, and in 2012 I started BG Communications, acting as a Public Relations and Digital Marketing consultant to various businesses. I have a BA from Wilfrid Laurier University; a Graduate Certificate in Public Relations & Corporate Communications from Fanshawe College; and a MA in Communications and Technology from the University of Alberta.

2. When I read your blog, I was really impressed with your goals; especially when I read that you are going to travel to South Africa to help female entrepreneurs and teachers better understand social media. What led to this plan?

Thank you! I’ve always enjoyed teaching, mentoring and advising in the field of communications and digital marketing, especially for young women. Years ago, I wanted to travel to teach English abroad, but timing didn’t end up working out. After teaching at the college level for the last 4 years, I have come to understand that students aren’t the only ones that can benefit from learning about digital marketing… it’s business owners, too! So, I’d like to head to South Africa in 2020 to help female entrepreneurs to better use these digital platforms to help their businesses to grow.

3. What is your favorite part of your job or any project? Why?

 My favourite part of any project is the people and the stories behind them. Every business has a story to tell and I am passionate about using the right tools to help craft and share these stories. Digital marketing tools are powerful in delivering messages to the right audiences at the right time. 

 4.  What do you find difficult in this job?

At the same time, digital marketing has taken even very local businesses to a global scale. Brands now have to be aware that they are speaking to a wider scope of individuals than they think they are.

5.what would your advice be to someone trying to enter this field?

 Constantly be learning. Digital marketing is always changing – you have to keep up!