I earned a post-graduate certificate in marketing from Conestoga College in 2017, and one of my assignments involved creating an Integrated Marketing Communications Plan for a company. I chose Gap and conducted research about the brand. For the plan, I asked my brother, Mohsen, and my sister-in-law, Mohana, to send me some pictures of my handsome nephew, Mehrad. They took him to a photo gallery, where they captured this amazing photo.
Here is a summary of my advertising campaign:
To increase sales by 20%, it is advised to run the advertising campaign on Facebook for parents and grandparents who have a baby.
Time: 3 Months from ….. to ……
The key messages in this campaign:
• Being loyal to Gap at an early age
• Being fashionable together
• I love Gap
• we love Gap
• A free photo booth inside stores If customers spend over $100!
I know! He is adorable like his aunt! 😉
I would love to know what do you think about this plan?!
marysnoddon.com 
Leave a comment